Nested

Role
Digital designer: Kayleen Lawson, Payton Dierks

Project Duration
3 Months

Project concept

Nested is a platform designed to simplify and enhance the home-buying process, making it more user-friendly. The app provides resources and links for users who may find the home-buying journey confusing, allowing them to compare pricing within their budget. Additionally, Nested offers a feature where users can save past searches for easy retrieval at any time. The overarching goal of the app is to eliminate the intimidating and complex aspects of purchasing a new home, providing a more understandable and enjoyable experience. Nested is specifically crafted for individuals new to the housing market, offering a user-friendly approach to finding a new place to call home.

User research synthesis

Qualitative insights:

Users did not have trouble logging into the app
Users became quickly interested in what the app has to offer
Users understood on where to find things in the app
Users were more energetic to find different housing methods
“If it was this easy and simple I would be more likely settle faster”- Bennett
Users were optimistic about find results

Quantitative Insights:

Users spent more time putting in information and searching for housing than anything
Users were adding more options to the save menu for later
Users were very focused on the amount they wanted to spend
Users spent a lot of time clicking on what other things the app offers

Proto-Persona

Competitive analysis

In our competitive analysis, amidst a crowded market, Zillow stood out as a prominent player with a large following and positive reviews. We admired its smooth functionality and user-friendly interface, inspiring our own design. Our research revealed that many platforms were confined to just an app or a website, often requiring significant upfront user input. To address this, we aimed for a unique and visually appealing interface, drawing valuable insights from competitors to ensure our app stands out and caters to diverse user preferences in the housing market.