Unframed

Role: designer
Design Designer : Kayleen Lawson, David Blaisdell, Payton Dierks, Jack Thiret

Project Duration
3 Months

Project concept/background

Foothills Art Center is a historic art space that supports local artist by throwing events such as art shows, classes, and fundraising events. They have an upcoming virtual fundraising Gala event in the summer called UNFRAMED and need brand assets in a mid-century modern aesthetic to promote the event. Working as a collaborative team, we were tasked to help design graphics, RSVP cards, and updated website needed for this charity event they were planning. We worked closely with the main director of the event to make sure we met deadlines and completed the design requirements for their event.

Objective

• Style guide: color palette/fonts/visual elements to be used in designed content 
• Design of a logo or logotype 
• Design of website elements 
• Social Media Posts 
• Info-graphic Brochure

Deliverables

Logo Design

The creative concept behind the UNFRAMED Gala logo started by visualizing what it means to have something unframed. Depicting an object that can’t fit into a particular space, and how to best represent this with the FAC’s values and beliefs.